When it comes to Las Vegas residencies, Bruno Mars is one of the biggest names in the game. In 2019, the Grammy-winning artist signed a deal with MGM Resorts for a series of shows at Park Theater. The deal, which was reportedly worth $60 million, was for a total of 11 shows in 2019 and 2020.
Mars has a long history of performing in Las Vegas. He first played at the Hard Rock Hotel in 2010 and has since performed at various venues around the city. His Park Theater shows, however, are on a much larger scale, with the venue seating up to 5,200 people. The residency has been a huge success, with Mars receiving rave reviews and selling out multiple shows.
So, what does the contract between Mars and MGM Resorts entail? While exact details haven`t been released, it`s likely that the agreement includes a revenue split between the two parties. Mars likely receives a percentage of ticket sales, as well as merchandise sales and other revenue streams. In exchange, MGM has exclusive rights to Mars` performances in Las Vegas.
The contract is also likely to include a set number of shows over a certain period of time, as well as requirements for staging, lighting, and other production elements. Mars is known for putting on a high-energy, visually stunning show, so it`s likely that the contract includes provisions to ensure that his Las Vegas shows meet those standards.
One interesting aspect of the deal is that it includes a clause allowing Mars to perform at other Las Vegas venues during his residency. This is a departure from most Vegas contracts, which typically require artists to exclusively perform at the venue they`ve signed with. It`s a testament to Mars` star power that MGM was willing to make this exception for him.
Overall, Bruno Mars` Las Vegas contract is a testament to his status as one of the most beloved and bankable performers in the music industry. The deal is a win-win for both Mars and MGM Resorts, with the singer getting to showcase his talent on a huge stage and the resort reaping the financial rewards of hosting one of the biggest names in music.